Ready for what's on?

My Solution:

  • Simplify visual elements

  • Cater to more cutting edge marketers

  • Take brand from old technology to new technology 

  • Architectural / environment focused photography vs kitschy office lifestyle photos

  • Geometric textural icons and elements juxtaposed w matte color palette

Brand Goals: 

  • Refresh look and feel of ON24 brand

  • Establish ON24 as major brand in B2B marketing space

  • Enhance brand to feel more current

  • Create a stronger brand personality

  • Develop brand consistency 

 

Moodboards:

 

Old site & branding: